Kima Network is a blockchain protocol that facilitates seamless and secure money transfers between traditional finance (TradFi) and decentralized finance (DeFi) ecosystems.
Unlike traditional smart contract-based solutions, Kima employs a custom, fully secure mechanism to ensure an optimal security and transparency of each transaction. Between any chains or bank accounts.
Kima Network is a blockchain protocol that facilitates seamless and secure money transfers between traditional finance (TradFi) and decentralized finance (DeFi) ecosystems.
Unlike traditional smart contract-based solutions, Kima employs a custom, fully secure mechanism to ensure an optimal security and transparency of each transaction. Between any chains or bank accounts.
Challenge
The main challenge was to visually communicate a highly complex and technical infrastructure in a way that feels trustworthy, modern, and intuitive for both crypto-native and traditional finance audiences. The product needed a clear identity that could explain cross-ecosystem liquidity without overwhelming users with technical depth.
Challenge
The main challenge was to visually communicate a highly complex and technical infrastructure in a way that feels trustworthy, modern, and intuitive for both crypto-native and traditional finance audiences. The product needed a clear identity that could explain cross-ecosystem liquidity without overwhelming users with technical depth.
Approach & Concept
Together with team, we worked on brand strategy, the interactive marketing website, and a system of 3D animations.
To represent liquidity flow and interoperability, we introduced a gooey blobs concept: abstract, fluid shapes symbolizing the movement of value across systems.
These blobs became:
A core metaphor for liquidity and transfer
The foundation of the visual language
A modular system for icons, logo construction, and motion elements
Approach & Concept
Together with team, we worked on brand strategy, the interactive marketing website, and a system of 3D animations.
To represent liquidity flow and interoperability, we introduced a gooey blobs concept: abstract, fluid shapes symbolizing the movement of value across systems.
These blobs became:
A core metaphor for liquidity and transfer
The foundation of the visual language
A modular system for icons, logo construction, and motion elements
Design Execution
Developed a flexible visual identity centered around fluid 3D forms
Designed an interactive website that explains the protocol through motion and progressive disclosure
Created multiple 3D animations to visualize flows between TradFi and DeFi
Ensured consistency across branding, UI elements, and motion assets
Design Execution
Developed a flexible visual identity centered around fluid 3D forms
Designed an interactive website that explains the protocol through motion and progressive disclosure
Created multiple 3D animations to visualize flows between TradFi and DeFi
Ensured consistency across branding, UI elements, and motion assets
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